Loyalz - Blockchain
Tokenomia.pro delivered a complete end-to-end solution for Loyalz—a Web3-powered loyalty platform designed for e-commerce brands to launch, manage, and monetize NFT-based loyalty programs. The system included UX design, frontend development, backend infrastructure, Web3 integrations, and blockchain deployment to create a seamless experience for both merchants and end-users.
Challenge
Loyalz set out to transform traditional loyalty programs by replacing outdated point systems with programmable NFT memberships and tokenized rewards. The challenge was to build a modular and scalable SaaS product that enabled e-commerce brands to mint loyalty NFTs, manage gated benefits, issue utility tokens, and launch their own marketplaces—while remaining compliant with accessibility standards (WCAG 2.1) and GDPR.
Solution
Tokenomia.pro designed and implemented an advanced, web-based system that allowed brands to create customized NFT loyalty programs with dynamic benefits such as exclusive access, discounts, cashback, and early product releases. The team developed smart contracts for minting, transferring, and staking tokens, and integrated them into a full-featured backend with dashboards for brands, customers, and superadmins. A user-friendly frontend supported real-time NFT marketplace listings, secondary sales, and token utility tracking. Brands could plug the system directly into their existing WordPress shops via a dedicated plugin, enabling seamless integration of Web3 loyalty mechanics into traditional e-commerce workflows. Additionally, the platform featured a governance and analytics layer for tracking sales, user engagement, and charitable contributions from NFT sales.
Result
The launch of Loyalz enabled brands to unlock new revenue streams and elevate customer engagement through verifiable digital ownership. The marketplace supported presales, secondary sales, and gated benefits tied to NFT ownership, while the ZEST token introduced a gamified rewards economy with staking and burn mechanics. The platform empowered e-commerce companies to move beyond static loyalty systems, offering a compliant, flexible, and Web3-native approach to customer retention.
